Fractional marketing & operations support
I work with founders doing it all and leaders whose teams are stretched.
I provide senior-level marketing strategy and hands-on execution to bring clarity, momentum, and meaningful progress.
What I do
Not a deck that sits in a folder. A clear direction, a practical roadmap, and someone who helps you think through the things keeping you up at night — then turns that into a plan you can actually use.
Most teams aren’t underperforming. They’re under-supported. The right systems, processes and ways of working change everything. I don’t just map them out, I help roll them out.
Who I support
Leaders who already have a team — but something's not working
You've got good people and real ambition. But the day-to-day keeps eating the bigger picture, your team's running harder than it should, and the fix keeps getting pushed to next quarter. I come in and pick it up — quickly, quietly, in a way that actually sticks.
Founders who are wearing every hat
You started this because you believed in something. But between the product, the socials, the emails and the admin, the marketing got lost. I help you get clear on what you're building, who it's for, and what to do next — with a plan you can run yourself, not one that needs me forever.
I’ve worked across tourism, not-for-profit, government and private sectors, which means I’ve sat inside a lot of very different kinds of pressure, politics and pace.
What I’ve learned is that the fundamentals are almost always the same: people do their best work when they feel clear, connected and like someone genuinely has their back.
That’s what I show up to create, every time.